Saturday 1 May 2010

For a nation so healthy

One thing that has really struck me is the number of adverts of cigarettes that there are up in Dusseldorf.

I’ve become accustom to not seeing advertising for tobacco in the UK since it was banned a couple of few years ago, so you do notice it when you see it elsewhere.

What’s also noticeable is the bizarre split between the advertising messages and the German health warnings.

One brand was happily advertising (for no apparent reason in English) “Life tastes better with [Brand name]”. I’d be intrigued to see the scientific research for that one. Could they actually provide evidence that you can taste things better if you smoke, I thought the general scientific consensus was that smoking dulled your taste buds, but then again, when was the last time that someone working in marketing actually paid attention to the science!

So whilst the brands are getting as close as they legally can to telling you that smoking is good for you, the Government health warnings are a little less ambiguous.

“Sie Rauchen, Sie Toten!” quite literally “You smoke, You Die”, and no matter what the manufacturers might want to argue there is 100% scientific proof that everyone who smokes will die, eventually (death may not be caused by a smoking related disease)

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